AssureBuy Joins Retail Broadband Alliance
Group Helps Merchants Migrate to Broadband
SCHAUMBURG, IL. – (June 14, 2005) – AssureBuy, a Visa PCI Certified payment gateway and
provider of Retail Over IP processing solutions, has joined the Retail Broadband Alliance,
a forum that makes it easy for businesses migrating to broadband networks to increase
revenue, cut expenses, and improve customer experience.
Since 1994, AssureBuy’s payment gateway has processed tens of millions of transactions
representing billions of dollars in sales for Internet-based merchants. AssureBuy is now
offering that same reliability and security to retail merchants, allowing them to reduce
the cost of terminal based processing and exponentially increase transaction response times.
“AssureBuy stands firmly behind the mission and purpose of the Retail Broadband Alliance
and we are excited about the opportunity to educate merchants about our IP based processing
solutions,” said Jeffrey Punzel, president of AssureBuy. “The Retail Broadband Alliance is
as excellent source for keeping merchants informed about the rapid advancements in payment
The Retail Broadband Alliance brings together companies that represent products and services
used in the entire retail sales supply chain for data networks. The Retail Broadband Alliance
now includes more than 60 companies. Retail merchants pick and choose the providers they want.
“New Edge Networks welcomes AssureBuy into the growing Retail Broadband Alliance,” said
Greg Griffiths, vice president of marketing for New Edge Networks. “AssureBuy represents
yet another trusted choice for merchants who turn to the Retail Broadband Alliance for
support in migrating to broadband.”